Ford Pulls Commercial Critical Of Bailouts After White House Pressure
Not to long ago we showed you Press Conference Chris a commercial Ford aired showing a mock interview with Chris, who recently purchased a new Ford F-150. Chris stated that the reason he chose Ford was he “wasn’t going to buy another car that was bailed out by our government”.
The commercial has now been pulled from the airways and Youtube after what the Detroit News calls “pressure from the White House”.
The ad, pulled in response to White House questions (and, presumably, carping from rival GM), threatened to rekindle the negative (if accurate) association just when the president wants credit for their positive results (GM and Chrysler are moving forward, making money and selling vehicles) and to distance himself from any public downside of his decision.
The article goes on to point out that Ford Motor Company did indeed support the bailouts, before Congress even did. Alan Mulally was a huge player in getting the bailout money passed using his testimony in front of Congress to make a case that without the bailouts all of the American auto companies would fail.
We thought the commercial was great marketing in that it has taken the emotion of the unpopular bailouts and current economic situation and castes Ford as a “more American” company.
